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Chicago Panels & Schedule

Saturday – May 11, 2024


Select a panel for more details, or scroll down for all.

12:00 pm – 12:50 pm


Martin Atkins

Opening Remarks

As the driving force behind MmX, Martin brings his signature blend of passion, expertise, and DIY Punk spirit to kickstart the day. Brace yourself for an adrenaline-fueled ride as he sets the stage for a day of boundary-pushing discussions, powerhouse networking, and game-changing insights. This is not your average conference kickoff – it’s an experience you won’t want to miss!

1:00 pm – 1:50 pm


Briahna Gatlin
Kevin King
Orville Kline
Darryl Hurs
Jim Remsik

AI’s Impact: Transforming Music Creation and Marketing

Dive into the world of AI’s impact on music creation and marketing in our panel. Learn from industry pioneers and artists about the innovative role of AI as both a tool for creativity and a force for change. Discover strategies for leveraging AI’s potential and join the discussion on embracing disruption in the evolving landscape of music and technology.

2:00 pm – 2:50 pm


Tyler & Emily Nevius
Bennie Smith, Jr.
Jesse Diaz

Empowering Communities: Local Initiatives in Music and Beyond

Celebrate the power of community building in both local neighborhoods and the music industry. Featuring venue owners, entrepreneurs, and artists focusing on their hyper-local approach to community building, this panel explores innovative strategies for fostering vibrant communities and engaging fan bases.

Discover how these leaders have leveraged their businesses to become integral parts of their respective communities, creating spaces for connection, collaboration, and cultural exchange. Explore the intersection of local community initiatives and fan engagement strategies in the music industry, and learn how artists, venues, and businesses can cultivate meaningful connections with audiences.

This panel offers actionable insights and inspiring examples for building thriving communities and fostering loyal fan bases in today’s music landscape.

2:00 pm – 2:50 pm


Pinqy Ring
Sam Thousand

Must the Show Go On? Mental Health and Wellness in the Music Industry

Did you know that over 40,000 songs are uploaded to Spotify every day? Amidst this torrent of content, artists face unprecedented pressures and challenges, often leading to burnout and mental health struggles. In this panel, we delve into the harsh realities of artist burnout and mental health in the music industry. Discover practical coping mechanisms, boundaries, and self-care strategies essential for navigating the relentless pace of social media content creation. Whether you’re an artist, content creator, or industry professional, join us for an honest conversation about safeguarding your mental well-being and fostering resilience in an era defined by digital connectivity.

3:00 pm – 3:50 pm


Martin Atkins

Welcome to the Music Business – You’re Still F*cked

For over 15 years, Martin Atkins has championed his timeless maxim: “If you know you’re f*cked, you’re not. If you think you’re not, then you are!” Now, on the milestone 10th anniversary of his second book, Martin challenges us to reflect: What has truly changed, and how can a retrospective glance propel us forward? Beyond the expected “I told you so’s,” are artists evolving? Are they inspiring more, blaming less? Amidst the enduring reign of gigs, merchandise, and the steadfast DIY mindset, what other constants remain? Armed with humor as his weapon, Martin Atkins will illuminate the obvious, shed light on the darkest corners, and unveil realistic, achievable objectives for the road ahead. Join us for an insightful journey blending wit, wisdom, and a dose of reality.

4:00 pm – 4:50 pm


Sam Thousand
Odell Mitchell
Celia Rose
Mary Datcher
Darryl Hurs
Wally Lockard III, J.D.

Anthony Spina


Get ready for a whirlwind of insights as Chicago’s music industry heavyweights take the stage for “7-11.” In this lightning-fast session, speakers have just 11 minutes to deliver 7 critical points that distill their wealth of experience into actionable advice. It’s a high-octane fusion of PechaKucha and top 10 advice lists, where every second counts.

With no topic restrictions, speakers dive headfirst into the heart of the matter, sparking new ideas and revelations along the way. Audience members are bombarded with a rapid-fire barrage of facts, figures, and expert advice, leaving them energized and equipped with a treasure trove of knowledge.

5:00 pm – 5:50 pm


Wendy Day

Wendy Day Keynote: How To Make Money With Music in 2024 As An Artist

Wendy Day will speak about ways artists are making money with music these days. Marketing and promotion are key ingredients to building a successful career, and we will discuss best practices, creating content, building community, touring and merch. “Direct To Fan” and “Superfans” are more than just buzzwords in 2024. Wendy uses real-world examples from her clients and famous friends. Don’t miss this exclusive and rare chance to meet Wendy Day in person. Ask her about her work with Eminem, Master P, Cash Money, Twista, C-Murder, Do Or Die, David Banner, Trouble, and LaRussell.